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Is SecondShop Canadian-owned?

Canadian-owned · Brampton, Ontario (corporate office) — warehouse/showroom in Burlington, Ontario

What we found

Canadian re-commerce platform selling open-box and overstock appliances and home goods at a discount, founded by CEO Cedric George, who previously started the Calgary delivery company Custom Delivery Solutions (sold to Metro Supply Chain Group in 2019). Raised $2M CAD seed funding led by Harvest Venture Partners of Calgary and incubated at Harvest Builders, the studio behind Neo Financial and OneVest — so the backing is Canadian too. Founder and Canadian backing confirmed by two independent sources agreeing (BetaKit, Goodmans LLP's tech blog) plus the company's own about page. Same pattern as Modaselle: the appliance brands it resells (LG, Samsung, KitchenAid) are foreign-owned, but the money from a resale goes to a Canadian company rather than the manufacturer.

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