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Is DECIEM / The Ordinary Canadian-owned?

US-owned · Toronto, Ontario (operations) / New York, New York (Estee Lauder)

What we found

Founded in Toronto in 2013 by Brandon Truaxe and still headquartered there with its labs in the city — but no longer Canadian-owned. Estee Lauder (NYSE: EL) invested in 2017, took majority control in 2021, and completed the purchase of the remaining stake on May 31, 2024, making DECIEM wholly US-owned. Confirmed via Estee Lauder's own press release and SEC filings.

Canadian alternatives

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