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US-owned · Toronto, Ontario (operations) / San Francisco, California (Hellman & Friedman)
Resolved, through a three-country ownership chain. AutoTrader.ca is run by TRADER Corporation of Toronto, which US private equity firm Thoma Bravo sold in December 2024 to AutoScout24, a German marketplace operator. AutoScout24 is itself majority-owned by Hellman & Friedman, a San Francisco private equity firm, which put additional equity into the deal. So the site is Canadian-operated under a German company that is US-controlled — following the chain to whoever actually holds control lands on the US.
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